| Guiding Principle CCTVSTAR will achieve results with the highest integrity, with a focus on enhancing the success of our customers, vendors and associates. Values We commit to these values to guide our decisions and our behaviors: World Class Support We provide world class tech support and customer service. CCTVSTAR deliver portal solutions to our fellow associates, customers, partners, manufacturers and community during all aspects of their product implementation and operation projects. Our complete solutions enable entire industry to fully access leading edge technologies in an efficient and cost effective way. Technology One Step Ahead We create a strong foundation and reputation in the industry as a technology innovator. As a developer of vSync technology in DVRs and IP products, CCTVSTAR stands for new era of security solutions for 21st century attributes that keep us one step ahead. Teamwork We promote and support a diverse, yet unified, team. We work together to meet our common goals. Respect We honor the rights and beliefs of our fellow associates, our customers, our partners, our manufacturers and our community. We treat others with the highest degree of dignity, equality and trust. Accountability We accept our individual and team responsibilities and we meet our commitments. We take responsibility for our performance in all of our decisions and actions. Integrity We employ the highest ethical standards, demonstrating honesty and fairness in every action that we take. Innovation We are creative in delivering value to our fellow associates, customers, partners, manufacturers and community. We anticipate change and capitalize on the many opportunities that arise. Differentiations CCTVSTAR will overcome the competitors and capture a solid market share through the following differentiation factors: Providing advanced technology: Our products are based upon open-source operating systems, State-Of-The-Art vSync Technology, and flawless products, putting them one step ahead of the competition leveraging established sales channels. Innovative diagnostic program, web-sever for remote configuration, upgrade firmware via internet function embedded into the unit will also enhance the customer support ability and prevent RMA return by misconfiguration of latest CCTV protocols by users. Superior technical support: CCTVSTAR will lead the CCTV industry by standing by its products. Providing reliable technical support and quality assurance will fulfill a badly needed market niche including online webinar via internet, onsite training, and seminar for VAR, ISO, and OEM customers. Vast number of strategic partners: Unlike most of start-ups, CCTVSTAR has already secured many large partners in CCTV providers, Federal Governments, and processors, gateways, manufacturers, and customers ensuring that we will increase revenues to every parties involved. Price point: vSync DVR, iSync IP camera, and viSync video network server will have a price point substantially lower than our competition by using our advanced technologies such as flawless products and embedded remote configuration ability to lower overhead cost, and purchasing power through our technology partner network. Also, we will be able to share our price advantage with our sales partners as attractive incentive program to motivate marketing our products even more.
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